“Borrow weight and legitimacy from the past, however remote, to create a comforting and familiar presence.”

The 48 Laws of Power, Law 45, Preach the Need for Change but Never Reform Too Much at Once

Human psychology is riddled with paradoxes.

One of its most enduring contradictions lies in our relationship with change.

People recognise on a rational level that progress is impossible without transformation.

They understand that both individuals and institutions must evolve to remain relevant and effective.

Yet this intellectual acceptance of change is often at odds with a far deeper emotional attachment to what is familiar.