“A master of psychological warfare, Genghis Khan understood that men are most terrified by the unknown and unpredictable.”
The 33 Strategies of War, Strategy 14, The Blitzkrieg Strategy
It is a profound truth that few things unsettle the human mind more than uncertainty.
We are fundamentally ill-equipped—psychologically and even physically—to function in situations that lack clear outcomes, timelines, or predictable patterns.
Moreover, when we encounter forces or individuals whose behaviour defies comprehension, it induces a sense of helplessness and dread that can quickly unravel our mental resilience.
As the original quote states, Genghis Khan, a true master of psychological warfare, recognised this vulnerability in human nature with striking clarity.
He understood that fear does not always stem from brute force—it often arises more acutely from the unknown and the unpredictable.
This insight became central to his military strategy and helped forge the foundation of his legendary conquests.
One of the most effective tools he employed to exploit this fear was an ancient Chinese tactic he adapted and perfected: slow-slow-quick-quick.
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