“It is estimated that over 65 percent of all human communication is nonverbal but that people pick up and internalise only about 5 percent of this information.”

The Laws of Human Nature, Chapter 3, The Law of Role-playing

Almost all of our social attention is absorbed by the things people say.

Ironically, however, words often serve as a means to conceal what people are really thinking and feeling.

Despite this notion, overwhelmed by the exciting statements, the controversial remarks, the seductive ways in which ideas are presented, we believe these words.

So intensely distracted by words, we fail to pay attention to the most important form of communication—nonverbal.

The reality is that nonverbal cues tell us what people are actively hiding, their real desires.